Strategic move increases Magnite’s data capacity by 50% to support its unified omnichannel platform

Magnite (Nasdaq: MGNI), the largest independent sell-side advertising platform, today announced a new, state of the art data center facility in Singapore, unifying its footprint for all media types in the heart of the Asia-Pacific (APAC) region. This investment is designed to support the rapid growth in digital advertising services across the region and reinforce Magnite's global leadership in CTV and omnichannel digital advertising.

Digital ad spending in APAC is expected to grow 13% to reach US$114 billion according to Magna Global and this investment in Asia will optimize Magnite’s technical infrastructure in the region. Co-locating Magnite’s DV+ and CTV platforms in Singapore will standardize the company’s operations and provide maximum efficiency for buyers and publishers. The investment also allows Magnite to provide the robust technical capabilities necessary to support increased traffic.

The larger unified data center in Singapore will enable Magnite to better service clients across APAC from India to Australia and Japan. With this step, publishers can expect better performance and new monetization opportunities, as well as increased capacity for inventory. Buyers will see better campaign performance and delivery, and have increased access to new supply.

“Preparing our technological infrastructure in APAC will give Magnite a clear competitive advantage in better servicing our clients and ultimately improve results,” said Tom Kershaw, CTO of Magnite. “By unifying and standardizing our omnichannel platform, we’ll be more agile, proactive and efficient. Our tech stack needs to evolve with the demands of the industry and we have greater flexibility to scale our infrastructure in real-time as the business scales.”

Juliette Stead, Head of APAC at Magnite commented, “We expect the entire APAC region to enjoy continued growth and we recognize the importance of investing in the region for the benefit of our clients. Investing at scale to optimize our capabilities ensures we will be well-positioned to respond to change. We are also building out our AWS infrastructure in Singapore to further support CTV growth - including live streaming. Now more than ever, we intend to be at the forefront of the strongest segment of industry growth for the foreseeable future, and ensure our infrastructure is equipped to accommodate these developments.”

About Magnite

We’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising platform. Publishers use our technology to monetize their content across all screens and formats—including desktop, mobile, audio and CTV. And the world’s leading agencies and brands trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in sunny Los Angeles, bustling New York City, historic London, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM and APAC.

For a day out with the family, Singapore has a huge array of quirky and fun-filled dining options that will ensure everyone is well-fed and that your kids are entertained. From craft corners to pancake decorating, choose between these restaurant options for a fantastic meal everyone will equally enjoy.

SandBank

East Coast Park is the perfect place for a family day out, and if you’re looking for a place to stop for a bite to eat, SandBank is a great choice. Located at Parkland Green, it’s easy to reach from the public transport links at Marine Parade, or if you’re driving, stop at Carpark C. The Weekend Breakfast Buffet is highly recommended, combining international food with favourite local fare - including nasi lemak, roti prata and congee. You’ll be treated to a beautiful view of the ocean and shaded by palm trees. What really makes SandBank stand out though, is its very own beachfront plunge pool - it’s 15m long and divided into sections for kids and adults, so you can be sure your kids are entertained and also safe. In the evenings, the restaurant offers a huge selection of handmade pizzas, grills and barbecues, and the view of the ocean sunset makes this restaurant even more special.

Thyme@Aliwal

To combine lunch with unlimited entertainment, Thyme@Aliwal is the place to bring your kids to. It’s one of Singapore’s best craft cafes, nestled in the quaint streets around Bugis and Arab Street and with decor that matches the location - it has a distinctly vintage and laid back vibe. The arts and crafts corner of the cafe is available for $5 per child, and is filled with every kind of art supply under the sun. While the kids are busy, feast upon a selection of classy bistro-style fare, from European to Asian, like Claypot Braised Tofu and Vegetable Linguini. It’s also a great place to come for brunch, with a wide selection of international dishes and an affordable menu.

Slappy Cakes

For a fun-filled breakfast experience where you’ll be just as entertained as your kids, visit Slappy Cakes. The concept here is that you can enjoy making pancakes right at your table - each table comes with a heat plate in the centre, so you can flip your way through breakfast. In each of the three locations in Singapore - The Grandstand, Resorts World Sentosa and Plaza Singapura - your kids will have the choice to build their own pancakes from scratch. Batters come in novelty flavours like peanut butter or pandan, and the wide variety of toppings include sweet treats like berries, chocolate chips and shredded coconut, as well as savoury options like honey roast ham and chopped scallions. Top off with delectable sauces including lavender honey and maple syrup and you’re ready to learn the craft of crepe-making as you dine out with your family.

Camp Kilo Charcoal Club

For a whimsical but high quality dining experience, visit Camp Kilo Charcoal Club, located in an idyllic riverside location in Kallang. Aiming for a backyard-style barbecue experience, bring your kids and enjoy the communal and rustic atmosphere, and gather around one of the wooden picnic style tables outside. Star of the show here is the whole roast pig, which is slow cooked each day and perfect for sharing. Complement it with Whole BBQ Fish and some of their celebrated vegetable sides - like Burnt Carrots and Tamarind Brussel Sprouts. It’s a great place to gather family and share delectable food in a casual setting.

Little House of Dreams

For those with a sweet tooth, Little House of Dreams in bucolic Dempsey Hill is one of the best places to bring the kids for a day out. The pink facade will immediately draw you in, and the independent bakery-bistro serves food that will rival even the interior with its frothy whimsicality. Seating is under an incredible floral-inspired canopy created by local paper designer Ektory, and the room is draped with fairy lights. The menu is filled with fun and flavour-filled fusion food that’s perfect for sharing, from chilli crab fries to prawn laksa spaghetti. The star of the show though are the desserts. Indulge in classic, expertly made cakes in vanilla, chocolate and red velvet flavours, or treat your kids to some of the cafe’s own unique creations. Bloom Pots are flower-pot style bowls filled with cake and buttercream flowers, while Mess Jars fill rustic mason jars with layers of cake, buttercream and toppings from smarties to cookie dough.

If you’re looking for a place for your kids to meet new furry friends, there’s no shortage of fun-filled animal attractions in Singapore to choose from. Pick between some of the incredible events Mandai-based Singapore Zoo has to offer, from their safari-zone which you can wander around at night, to their one-of-a-kind river experience where you can witness wildlife up close from a boat. If you’re up for even more aquatic fun, visit the world-famous S.E.A. Aquarium on resort island Sentosa, or head west to Jurong Bird Park to learn about the lives of feathered friends.

Night Safari

This fun experience is the world’s first nocturnal zoo, the perfect place to meet nighttime critters from around the world. You can choose to explore the park by foot, or most recommended, by a 40-minute tram ride. The zoo is split into six regions, representing everything from jungles to mountain foothills, so your little ones can learn all about the habitats of different animals. The wildlife park is home to close to 900 different animals, from around 100 different species, and focuses on threatened species in a quest to aid biodiversity work. You can see the fruits of their breeding programme thriving here - including endangered Malayan tigers, Asian elephants, fishing cats and Asian lions. Located at the same site as Singapore Zoo, in Mandai, it’s worth sticking around till the evening to experience this one of a kind attraction.

Singapore Zoo

Unique as one of the world’s top rainforest wildlife parks, a visit to Mandai’s Singapore Zoo allows you to visit some of the world’s most incredible tropical wildlife in their natural habitat. The zoo houses more than 300 different species, arranged according to an "open concept" where animals live in areas landscaped to mimic their natural environment. This includes the world’s first free-ranging orangutan habitat in a zoo, an experience you can’t miss. If you’re looking for a special experience to wow your kids while providing an educational experience, book onto their daily Jungle Breakfast with Wildlife event. Held from 9.30am - 10.30am daily, you can have breakfast alongside curious orangutans at the Ah Meng Terrace Restaurant.

S.E.A. Aquarium

Take the monorail over to resort island Sentosa, and visit the famous S.E.A. Aquarium at Resorts World Sentosa. This incredibly designed space houses more than 1,000 different marine species, including Hammerhead and Nurse sharks and the Giant Moray Eel. Amphibian-enthusiasts can get close to brightly-coloured Poison Arrow Frogs - and don’t miss a chance to seek out the Giant Pacific Octopus hiding in the tanks. Kids will love their Ocean Dreams event, where they can take part in a sleepover at the aquarium, in order to learn about the nocturnal habits of the aquatic inhabitants, as well as having fun. Participants camp in tents under the magical blue light of the Open Ocean Gallery and can witness a special Manta Ray feeding session in the morning.

River Safari

Another incredible attraction located next to Singapore Zoo, River Safari focuses on representing the wildlife of freshwater ecosystems around the world. Housing threatened species from the Amazon, the Nile, the Yangtze and the Mississippi rivers, you can witness manatees, giant pandas and the Mekong Giant Catfish in their natural environments. Don’t miss a chance to explore the array of habitats here on the river boat ride, Amazon River Quest, following it with a wander through the magical Giant Panda Forest. The Amazon Flooded Forest exhibit is also well worth a visit - a stunning 22m viewing panel allows you to witness South American fish and manatees in a world-first aquarium exhibit - the largest viewing panel in the world.

Jurong Bird Park

Head west to peaceful Jurong, to wander around its celebrated bird park, located in the stunning area of Jurong Hill, the highest point of the region. This is the largest bird park in the world in terms of number of specimens, and houses 400 different species, including 29 threatened species as part of its biodiversity program. Don’t miss World of Darkness, Asia’s first nocturnal bird exhibit with incredible species like the North Island brown kiwi, night herons and snowy owls. The Windows of Paradise section is also renowned, featuring amazing birds-of-paradise from Papua New Guinea, which will wow you with their incredible plumage and dancing displays.

If you're looking to take kids on an active day out where they can take part in some independent play, you couldn't have picked a better city than Singapore. The government's engagement with new design and architecture means that wherever you are, you're sure to be near an innovative and sensory playground that children will love. From sunny outdoor play areas in Pasir Ris Park, to quirky, beachfront areas in Marine Cove, sit back and relax while knowing your child will be well entertained.

Marine Cove Playground (photo)

Head over to sunny East Coast Park, and take your children on a visit to Marine Cove Playground to keep them amused. The 3,500 square metre playground here is located close to the ocean and a sandy beach. It's also right next to a variety of cafes and restaurants, perfect for parents, from The Coffee Bean & Tea Leaf to Hill Street Coffee House. Children of all ages are catered to here; older children, from five to twelve, can explore the play tower in the centre, with three levels and a rope bridge, while younger children, from two to five, have their own dedicated play area with a drum seat and fun mirrors.

Jacob Ballas Children's Garden

Located in the stunning UNESCO World Heritage Site, Singapore Botanic Gardens, the Jacob Ballas Children's Garden is the first garden in Asia designed especially for kids. Located in the Bukit Timah Core of the Gardens, it aims to develop an interest in nature in its little visitors. It's the perfect setting to let kids run wild, and unleash their inner explorer while having adventures in the farm, orchard, and forest sections. A suspension bridge and tree-houses allow children to interact with the physical environment, while the garden area teaches budding growers how to nurture their own plants. Download the ‘Explorer' map onto your phone if you want to use one of their dedicated trails around the area, or let your children explore on their own accord to have an adventure they'll never forget.

Pasir Ris Park

Located in the bucolic east of Singapore, Pasir Ris Park is one of the city's biggest and most peaceful parks. Fittingly, the playground here is one of the largest in Singapore, and is located in a beautiful area - right next to the sea and under the shade of palm trees. Sit back on a bench or at the beach and let your kids explore the playground - they'll be enthralled by the range of different play equipment housed here. From traditional swings and slides, to climbing nets and walls, your kids will be immersed in educational play.

Canopy Park

One of the centrepieces of brand new airport architectural wonder, Jewel Changi, Canopy Park is one of the most forward thinking children's playgrounds in the world. With multiple fun-filled features, blending high-tech architecture with play, you can let you kids run free - or explore with them - as you wander around this incredible park. First of all, visit Sky Nets, with two different thrilling aspects - the walking net five stories above ground level, and the bouncing net, a trampoline-style feature with an eight-metre high lookout at one end. The Canopy Mazes are two peaceful attractions, with mirrored and hedge versions designed to help you while away your time. Don't miss taking your kids to the Discovery Slides, where sculptural slides meld into the area around it, their mirrored surfaces creating a space that's both beautiful and fun to explore.

Pororo Park

This adorable indoor playground is located in shopping mall Marina Square, and is the first character based venue in Singapore. Pororo Park stretches out across the second floor of the mall, and hosts areas for kids of all ages. For very little ones, head over to Hinoki Pit, a unique sensory play environment, where instead of sand, an area is filled with aromatic hinoki wood chips imported from South Korea. Kids will love Pororo's House, copied straight from the screen and translated into real life, and can explore the famous penguin's home and play around with the sensory music wall. Make sure you visit Pororo Bouncy Castle too, a permanent inflatable fun area where kids can bounce around to their heart's content.